South Dakota Hockey Unveils New Logo, Releases 2026–27 Schedule for Watertown and 11 Other Associations

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Close-up of hockey players’ skates and sticks around a puck on ice, with South Dakota Hockey and Northeast Radio SD logos.

Northeast Radio SD News – Watertown, SD - South Dakota Hockey announced a new brand and logo design today ahead of the 2026-2027 hockey season. The full league schedule for all twelve SD Hockey Associations has also been published.

League play begins Friday, November 20. Information on schedules for all SD Hockey teams, Squirt through Varsity, is available at www.sdaha.org.

“We’re excited for the new logo and for this upcoming season,” said SD Hockey President Dan Laughlin. “As our sport continues to grow, with players advancing to NHL training camps, college hockey expanding in our state, and incredible new opportunities, the future of hockey in South Dakota is very bright.”

SD Hockey comprises twelve local hockey Associations: Aberdeen, Brandon, Brookings, Huron, Mitchell, Northern Hills (in Spearfish), Oahe (in Pierre), Rushmore (in Rapid City), Sioux Center (Iowa), Sioux Falls, Watertown, and Yankton.

In total, more than 3,500 youth are registered to play hockey statewide.

“Our local Associations will host literally thousands of hockey games throughout the course of the season,” added President Laughlin. “Take this opportunity to catch hockey live in your own community – it’ll be a great time!”

The Girls Varsity State Tournament will be held March 4-6, 2027, at the Scheels IcePlex in Sioux Falls. The Varsity State Tournament will be held March 11-13, 2027, at Larson Ice Center in Brookings.