Heartland Lawn Care, Inc. Named 2025 TruGreen National Franchise of the Year

Northeast Radio SD News - Watertown, SD - Heartland Lawn Care, Inc., the local force behind TruGreen services in Pierre, Aberdeen, and Watertown, has officially been named the 2025 TruGreen Franchise of the Year. This national award recognizes the top-performing franchise from a pool of 36 locations nationwide.

The award, presented to owners Terry and Lisa Sorensen, highlights the company’s exceptional performance in the “Multiple Locations” category. To secure the top spot, Heartland Lawn Care surpassed rigorous national benchmarks for service quality, customer satisfaction, and operational excellence.

Setting the Gold Standard in Lawn Care

The Franchise of the Year title is not merely a sales achievement; it is a reflection of the daily dedication provided by the local technicians and staff. Heartland Lawn Care earned the distinction by maintaining:

·        Elite Customer Retention: Boasting a retention rate of over 90%.

·        Service Excellence: Maintaining minimal service call rates through “first-time right” care.

·        Technician Pride: A focus on minute attention to detail and high-tier results that local homeowners trust.

“We truly can’t say thank you enough to our incredible customers and team," the company shared in a statement following the announcement. “This award reflects our technicians’ dedication and our commitment to quality above all else. Our techs are setting the standard, delivering elite-level care that shows in the results our customers see and trust.”

Looking Toward the Future

While 2025 served as a landmark year for the Sorensens and their team, the company is already looking toward the 2026 season. With a mission to “keep raising the bar,”

Heartland Lawn Care, Inc. plans to continue expanding its reach while maintaining the personalized, high-quality service that has become its hallmark in Northeastern South Dakota.

For residents in Pierre, Aberdeen, and Watertown looking to join “an elite level of quality,” the team is currently offering free estimates for the upcoming season.