Sturgis Motorcycle Rally Traffic Counts Show 223,708 Vehicles Entering City Through First Four Days

Northeast Radio SD News – Sturgis, SD - The South Dakota Department of Transportation has released updated traffic counts for vehicles entering Sturgis during the 86th Annual Sturgis Motorcycle Rally, which runs August 7–16. Daily counts are collected at nine entry locations around the city.

Daily Vehicle Counts

·         Friday, Aug. 7: 54,515 vehicles Up 2.9% from the previous five‑year average

·         Saturday, Aug. 8: 58,519 vehicles Up 2.5% from the previous five‑year average

·         Sunday, Aug. 9: 55,448 vehicles Down 7.5% from the previous five‑year average

·         Monday, Aug. 10: 55,226 vehicles Down 8.4% from the previous five‑year average

Four‑Day Total

·         2026 total to date: 223,708 vehicles Down 2.9% from the five‑year average

·         Previous five‑year average (2021–2025): 230,345 vehicles

SDDOT will compile a full report—including traffic counts across the greater Black Hills region—during the week of August 24. That report will be available at: https://dot.sd.gov/transportation/highways/traffic-data/

Additional Rally Travel Information

SDDOT provides updated details on reduced speed zones, temporary traffic signals, travel FAQs, and other rally‑related guidance at: https://dot.sd.gov/travelers/travelers/sturgis-rally-travel-information-faq

The South Dakota Department of Transportation’s mission is to provide a safe and efficient public transportation system. Road conditions, closures, construction zones, commercial vehicle restrictions, and traffic incidents can be found at SD511.org or by dialing 511.

More information about SDDOT’s work is available at dot.sd.gov.

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