The “Secret Sauce” of South Dakota: A Conversation on Economic Opportunity

Northeast Radio SD News - Watertown, SD - Following the grant announcement at Sentry, Governor Larry Rhoden and GOED Commissioner Bill Even took a moment with Northeast Radio SD News broadcaster, Steve Jurrens, to discuss the values and vision driving South Dakota’s economic success. From the “Midwest work ethic” to a family farm legacy spanning 141 years, the conversation highlighted why South Dakota remains a premier destination for business.

People First, Government Second

When asked what provides South Dakota with such a strong foundation for development, Governor Rhoden pointed directly to the “moral fiber” of the state’s workforce.

·         The South Dakota Fabric: The Governor described a unique culture of hard work and values that is “woven into the fabric” of the state.

·         Targeted Government: Rhoden emphasized a “limited and targeted” government approach, noting that South Dakota is the second least regulated and second lowest-taxed state in the nation.

“We want to provide an environment where businesses can thrive—and then get out of their way,” Rhoden said.

Leadership Driven by Service

Reflecting on his career from the school board to the Governor’s office, Rhoden shared that his motivation has always been “what he can do, not what he can be.” He chose to stand for election as Governor because he believes his experience and temperament are best suited to lead the state forward, rather than simply “chasing a title.”

A 141-Year Legacy of Resilience

Commissioner Bill Even shared a personal perspective, noting his family farm near Humboldt has been in operation since 1884.

·         Built to Last: He even recalled starting his farming career during the 1980s farm crisis. His father’s mantra—“be frugal but not cheap”—has shaped his view of economic development. In South Dakota, investments are made thoughtfully, ensuring they are “built to last.”

·         Open for Innovation: Even highlighted that while South Dakota values are generational, the state is always willing to change with the times. Whether it’s a new startup or an expanding legacy business, GOED acts as a “stepwise” resource to help dreams become sustainable realities.

Guidance for Local Entrepreneurs

Even encouraged anyone with a business vision—no matter how early the stage—to reach out to the Governor’s Office of Economic Development. By plugging into a statewide network of local officials and planning commissions, GOED helps entrepreneurs prepare their business plans and loan packages to ensure they are ready when it’s time to “pull the trigger” on a new project.