Watertown-Based Trav's Outfitter Opens New Location in Rapid City
- Steve Jurrens

- Sep 11
- 1 min read

Northeast News SD - Watertown, SD - A homegrown business with deep roots in Watertown has officially expanded its footprint to the western part of the state. Trav's Outfitter, owned by Watertown native Travas Uthe, opened its second South Dakota location in Rapid City on Monday, September 8.
The new 33,000-square-foot store, located in the Dakota Market Square development, marks a significant milestone for the company, which has been a trusted name in work and western apparel for over 20 years. The expansion highlights the continued success of a Watertown-based business and its commitment to serving customers across the state.
The Rapid City store will feature an extensive selection of work and western gear for ranchers, construction workers, and outdoor enthusiasts. According to Uthe, the company's focus is on providing a customer-first retail experience with a strong emphasis on quality, fit, and long-term value.
This expansion has also brought a positive economic impact to the area, creating approximately 40 new jobs in the Rapid City community. The company is committed to hiring local staff and training them to become experts in their respective fields.
A grand opening celebration is planned for Tuesday, October 7, which will feature special promotions and activities to commemorate the new location.
Learn more at the following link: https://travsoutfitter.com/



