Deer Collision Season Hits South Dakota Roads — AAA Warns of Rising Risks and Repair Costs

A deer cautiously crosses a rural road as a car approaches, highlighting the importance of wildlife safety and driver awareness in scenic areas.

Northeast Radio SD News – South Dakota - As deer mating season ramps up across South Dakota, AAA is sounding the alarm for drivers to stay alert and prepared. October through December marks the peak of vehicle-deer collisions, and the consequences can be both dangerous and expensive.

According to AAA South Dakota, the average insurance claim for an animal strike in 2024 was a staggering $7,739, up 40% from five years ago. The increase is primarily driven by the rising cost of repairs tied to advanced vehicle technology — including sensors and cameras embedded in bumpers, mirrors, and windshields.

“Deer can be unpredictable, so even the best drivers are at risk,” said Shawn Steward, public affairs manager for AAA South Dakota. “AAA encourages motorists to adjust their driving behaviors, especially this time of year, to help prevent a deer collision.”

National Impact of Deer Collisions

·         2.1 million deer-related crashes occur annually in the U.S.

·         These collisions cause over $10 billion in economic losses

·         Each year, they result in approximately 59,000 injuries and 440 deaths

·         From 2014–2023, 17 South Dakotans lost their lives in animal-related crashes

AAA’s Tips to Avoid a Collision

·         Scan the road constantly — deer may approach from the side or dart across unexpectedly

·         Be extra vigilant during dawn and dusk (5–8 a.m. and 5–8 p.m.)

·         Slow down near wooded areas, parks, and water sources

·         Use high beams when safe to spot reflective eyes

·         Don’t swerve — stay in your lane to avoid worse accidents

·         Always wear a seatbelt — it dramatically reduces injury risk

AAA also advises against relying on deer whistles or reflectors, which haven’t proven effective.

What to Do After a Collision

If you hit a deer or other animal:

·         Move your vehicle to a safe location

·         Turn on hazard lights and call the police

·         Avoid approaching the animal

·         Contact your insurance provider promptly

·         Take photos of the damage if it's safe to do so

Comprehensive insurance typically covers animal strikes, but AAA recommends reviewing your policy to ensure adequate protection.

Drivers urged to stay vigilant for deer crossing during mating season, October to December, as advised by AAA.