Northeast Radio SD Leads in Regional Digital Space in First 90 Days
- Steve Jurrens
- Jan 20
- 3 min read
Updated: 5 days ago
Northeast Radio SD News - Watertown, SD - Marking its first full quarter of operation, Northeast Radio SD has released a comprehensive performance report detailing a massive digital footprint that has surpassed initial projections. Since its launch on October 13, 2025, the station has successfully integrated 14 distinct platforms, making it the region’s most diversified media outlet.
The “New Era” of Local Media
Unlike traditional broadcasters, Northeast Radio SD operates as a multi-channel news and community storytelling engine. The first 90 days have focused on building a “Growth Loop,” where news breaks on mobile apps like NewsBreak, is discussed on social platforms like TikTok, and is archived for deep-dive listening via global Podcasts.
“This isn’t just about radio; it’s about being where the community lives,” says Steve Jurrens, the station’s owner. “In 90 days, we’ve moved from a startup phase to a validated regional news source. We are interviewing community members every weekday, live on our station, with simultaneous streaming to 5 social media platforms, all accessible for free. I’m not aware of any other locally owned and operated news outlet or marketing partnership companies reaching such a vast audience, which is only going to grow! It seems so simple once it was chosen, but the motto ‘Community First’ is what fuels this passion,”
Platform-by-Platform Performance
Platform | Key Launch Milestone | Data Point |
NewsBreak | Mass Regional Reach | Over 4 million impressions via NewsBreak alone. |
Social Video | Cross-Platform Engagement | 2.2 million social video views across TikTok, YouTube, and Facebook. |
Web Traffic | Local Search Sessions | 11,900+ Visits |
Mailchimp | Direct Audience Growth | A 210% increase in active Mailchimp subscribers with a 32.2% open rate. |
Live365 | Streaming Loyalty | 6,200+ Monthly Hours |
Professional Authority | 60% Senior-Level Audience |
Strategic Highlights for Partners
The 90-day data provides significant value for local organizations looking to “speak” to the obviously engaging demographics that many other advertisers in the area haven’t even approached.
Technically, the station is also refining its home base, and the Watertown audience is highly engaged with local content despite the platform’s early growth stage.
About Northeast Radio SD
Founded by local broadcasters Steve Jurrens and Dorene Foster, Northeast Radio SD is Watertown’s first entirely online, family-owned radio station. Owned by Steve and Kathryn Jurrens, who are rooted in the belief that “local” should be both high-tech and connecting multi-generational.
Our mission is to provide an authentically grassroots platform that connects Northeast South Dakota through hyperlocal and topical state news, accurate weather, and a music mix that feels like home and might show you a little something new.
Northeast Media SD, a branch of Northeast Radio SD, is the brand content and marketing partner that specializes in creating unique, localized content to grow businesses and organizations and reach a massive, ever-changing active demographic! Whether it’s breaking news on your phone or your favorite songs on a smart speaker, we are always “Community First!”
Where to Find:
Catch the “Sound of Watertown” across our entire digital ecosystem:
· Streaming: Apple App & Android App
· News: NortheastRadioSD.com & NewsBreak
· Social: Instagram, LinkedIn, X (formerly Twitter), Threads, & Bluesky
· Audio: Apple Podcasts, Spotify, & Podbean
· Smart Home/Phone/Tablets: “Alexa, play Northeast Radio SD!” “Siri, play Northeast Radio SD!” “Hey, Google, play Northeast Radio SD!”
· Search “Northeast Radio SD” or visit www.northeastsd.com
· 818 S Broadway – Suite 113 – contact@northeastradiosd.com – 605-878-1880
